The Most Effective Link Building Strategies To Use In 2017

Leveraging broken links is a great way to earn backlinks to content on your site. Most blogs will only allow 1-2 links back to your site per post. Many times, you’ll be able to add a short author bio where you can add a link back to your site.



It’s possible to build some links by merely submitting content to appropriate places such as infographic directories, video-sharing sites, and so forth. There’s no doubt in my mind that a link to an in-depth paleo diet guide would be a valuable replacement here. The easiest way to do this is to search for a topic in Content Explorerand filter for pages that have a good number of links. Because we have TONS of links to our blog, most of which came about naturally as a result of people seeing our content. You may have seen us doing this for some of our blog posts on Facebook.

Most importantly, build scripts for email but again, don’t forget to personalize. There must’ve been times where you’d forgotten to give a link back while mentioning a particular product/service in your posts. Come up with content that would appeal to your audience so that you could generate links. WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

You can also syndicate your content to other third-party websites. You’d then need to check the links to this page by pasting it into Ahrefs’ Site Explorerand checking the Backlinksreport. With outreach, however, you’re cherry-picking your targets.

This approach makes your backlink profile look more natural and increases your chances of achieving the rankings you’re aiming for. When you’re link dropping, you need to check the metrics of the page as well as the overall site. There’s no point in dropping your link onto a great site but choosing a piece of content that doesn’t get any traffic or have any authority. Old pages that have not garnered any authority are unlikely to do so and are best avoided. As well as names, you should try to add unique insight into their site. For example, if you’ve got access to SEO tools like Ahrefs and SEMrush, then you can use them to see the top-ranking pages.

Link building is important because links are one of the major ranking factors of search engines. In these guides, you will learn how to reach out and use different link building techniques to improve the reach of your content and your site. Earning the attention of the press, bloggers, and news media is an effective, time-honored way to earn links. Sometimes this is as simple as giving something away for free, releasing a great new product, or stating something controversial. Since so much click here of SEO is about creating a digital representation of your brand in the real world, to succeed in SEO, you have to be a great brand.

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or just become less relevant as time goes by. That means you have to continue to find new backlink opportunities to keep your search ranking high. Some bloggers quoted us around $30-$50, whereas others quoted THOUSANDS.