Seo 101

That’s why we have a Domain Overview to help you understand where you stand. It will give you a quick overview of your search engine presence, an analysis of your top keywords, and some great competitive research reports. Having lots of links from well-reputed sources is great for SEO because they act as votes of confidence.

They might result in more customers, but once you stop paying for the ads, the benefit will drop off. When you invest in SEO, you’re doing so knowing that you probably won’t see the benefit for six to nine months. However, once your efforts start to pay off, you’ll have free traffic coming in for the foreseeable future. In fact, fewer than 1% of searchers end up clicking a result on the second page. The sites on page one are generally seen as the most legitimate answer to a search query. In fact, the first Google search result for a keyword has a 28.5% click-through rate.




Hi, Thanks for the blog its really informative, along with that there are 200 ranking factors that need to be checked. It helps in improving the organic traffic of the website in a better and effective way. That’s true, SEO is about finding ways to increase visibility in search engines results. Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content. Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.

Hence, social media will also help you in generating large traffic and get higher conversion rates. From a long-run perspective, SEO strategies can guarantee you a loyal customer base that not only will stick with your products but will share your content as useful information with others. If you are running an online business, and your audience can’t find you between the results on the first page, you lose customers. Since its first appearance in 1997, Google is the first option to research and purchase a product or service. At least, that’s the truth for 90% of respondents in the Searchengineland report. Do you ever look on the third page Why SEO Is Important of Google when you need to find something?

Consumers will always want products and services online, and brands will always look for the most cost-effective way to do that. A recent study shows that the first three organic search ranking positions result in over 50% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all. Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. That’s not to say that allsearch engines don’t contribute to a brand’s visibility – they do.

Look at PPC and organic SEO as two sides of the same coin. They’re both a way to appear prominently for the terms your customers are searching. They’re both effective at nurturing leads and converting them to customers. However, SEO is a tactic that doesn’t need a long-term budget in order to keep bringing in value. Even ranking partway down page one can mean that your competitors are still stealing the majority of your business because the #1 result almost always gets the vast majority of total clicks. It is responsible for 51% of website traffic, and generates 40% of revenue.

Looking at a huge wall of text can be daunting and overwhelming and is often a turn-off for viewers to read. Breaking up a chunk of text with visuals, be it photos, graphs, or infographics, can encourage readers to actually make it past the first paragraph of your content. As a CEO it’s your job to ensure that all operations of your company run smoothly. That being said, there’s obviously quite a bit on your plate to maintain and keep track of. This article was previously published on SocialSellinator’s blog. Even if those benefits aren't reached until years from now, you can rest easy knowing that your entire website is prepared for the influx of new customers that it's going to get.