Internal And External Links

These are a violation of Google’s policy and could result in problems. These lend another level of credibility to content; a site like Grammarly.com helps checks for plagiarism as well, which will help avoid duplicate content. Always use the same profile picture across all social media, so that people will recognize you; this will help to build their trust. Matt Cutts confirmed the old recommendation being outdated in a video from 2013 and that it’s common for some pages to have 200,300, 400, or more links as long as they’re valuable. They’re called “internal links” because they point at a page on the same domain.

So if a reader makes a good point, say so, engaging them in polite conversation will lead to repeated traffic, increase shares on social media, and therefore more backlinks. Internal links are links that point at a page on the same domain as the link. External links, also called backlinks, point at destinations on other domains. The goal of internal linking strategies is to improve the link graph of a site according to the type of site. Internal links point at pages on the same domain they’re linking from while external links point at a page on another domain. The data is intense, and you have tons of freedom to filter and view issues.

Google considers external links to have more value when applied to ranking. Internal links pass authority between pages on your website. They don’t increase your Domain Authority, but they do pass “page authority” from one page to another. Through internal links, pages can help each other rank in search engines. Website owners perform such links to direct users to links they think may be of interest to the target audience. The internal link structure has certain limits and applies only to the domain in which it is used.



Practically speaking, lots of links isn't always good for user experience, and limiting the number of links per page to a reasonable number can provide additional SEO benefits. Very simply, internal linking occurs when a site links to other URLs on the same site, whereas external linking occurs when a site links to URLs on a different site. Put another way, internal links are when you link to your own pages, while external links point to pages on other domains.

The more meaning, intent and context you convey in the text around your link, the better Google will understand the page you link to. Googlebot and other web crawlers literally travel the web from one link to another. The more links a new page or new post has, the more likely Google will encounter it. Similarly, if you build an extra bedroom on your home, but you forget to wire it, that room won’t have any power even if the rest of the house does. If you cut a wire, or the circuit breaker gets tripped, power won’t flow to the outlets on the other end.

The point is, don’t force links that are out of context, but don’t limit yourself by thinking in terms of silos, either. But if you don’t, you can still squeeze something in like I just did as long as the sentence is relevant to the link. Google decries content and links crammed at the bottom of product pages solely for SEO purposes. Yet, there is some anecdotal evidence more info that link placement could be a weak ranking signal if all other things are equal. Google recently announced that they made a breakthrough in ranking which allows them to better understand the relevancy of individual passages from your pages, and even index them separately.

Remember, internal linking isn’t only about linking new content to older content. It’s also about circling back to older content and creating internal links that connect to your newer work. An entire hyperlinked paragraph is unsightly and makes for a poor user experience. Just stick to a few words or a phrase when using anchor text to point to an internal link. The majority of your external links should point at deep internal pages, not your home page.

Only advanced users with a good technical understanding of how search engines index and follow links in frames should use these elements in combination with internal linking. If you have Yoast SEO installed, you’ll also get a handy tool in your post overview, called the text link counter. This tool counts the internal links in a post and the internal links pointing to a post.